ITELY ❤️ HAIR BLEACHES LIGHTENERS

Blonde hair is more delicate and needs special attention and care. For this reason, the ITELY HAIRFASHION research laboratories have formulated the exclusive &-PLEXTM BOND REPAIR' a new protective technology integrated into all products: it is a complex of precious vegetable oils and butters that protects the hair during the bleaching phase.

ICONIC BLONDE extra performance - up to 9 tones
It guarantees the elimination of yellow residue during the lightening phase. Ideal for lightening techniques with the use of aluminum foil or thermal papers for higher lightening results up to 9 tones. Compact microgranular bleaching powder.
DELYBLONDE ammonia-free - up to 6/7 tones
Ammonia-free bleaching powder ideal for natural hair. It is a compact microgranular powder that guarantees a lightening up to 6-7 tones. It does not swell and is easy to mix and apply.
CLAY BLONDE for freehand techniques up to 6 tones
Exclusive ultra-compact bleaching powder. Ideal for freehand lightening work such as balayage' shatush shadows' bronde and splashlight.
Its specific formulation 'once mixed with oxygen' becomes particularly chalky just to be used without foil. It allows to obtain lightening up to 6 tones.
SILKY BLONDE cosmetic cream - up to 6 tones
Multi-service creamy bleaching ideal for exploited hair. Guarantees safe and reliable gentle lightening up to 6 tones.
SUN LIGHT OIL delicate lightening oil
Extraordinary ammonia-free lightening oil. Lightens up to 2-3 tones for a natural and balanced result. It allows to obtain different effects on the hair depending on the application technique.
1 - Applied on the tips' gently lightens up to 2-3 tones for a fantastic "KISSED BY THE SUN" effect.
2 - Can be used on the base for a "SWEETEN THE BASE" effect. It guarantees a balanced and neutral lightening result.
3 - If applied to all hair' you get a bright blond and a wonderful natural lightening for a "SHINE & GLOSS" effect.
BLONDE SEALER acidifying milk
Conditioning treatment that helps restore the pH of scalp and hair' essential after each bleaching service.
BLONDE TONER Toning Cream
Ammonia-free toning cream for bleached hair. Available in a palette of 5 shades that can be mixed together' ideal for neutralizing unwanted reflections or creating pastel effects.
pH MODULATOR pH modulator
It inhibits the lightening of natural melanins and naturalizes the effect of oxidation colors. Just a few drops are enough to attenuate the alkalinity of the toning cream avoiding lightening natural hair. Formula enriched with CHROMALIGHT that keeps the color longer and protects the hair from oxidative processes due to external factors.
ACTIVATOR 5 VOL. oxidizing emulsion
Oxidizing emulsion 5 vol/1'5%. Specially formulated stabilized detector to ensure maximum performance when used with BLONDE TONER shades mixed with pH MODULATOR. This allows you to better control the lightening of natural melanins.